- primary-demand advertising
- Advertising aimed at stimulating generic demand
Big dictionary of business and management. 2014.
primary-demand advertising
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primary demand — ➔ demand * * * primary demand UK US noun [C or U] ► ECONOMICS, MARKETING demand for a type of product, rather than for a particular brand of that product: »An interesting controversy in marketing is whether or not the advertising of branded… … Financial and business terms
demand — an order to comply with an obligation. In business, paying on demand means that the obligation must be satisfied immediately when requested. Glossary of Business Terms The desire to purchase economic goods or services (and the financial ability… … Financial and business terms
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informative advertising — Advertising used to inform consumers about a new product or feature in order to build primary demand … Big dictionary of business and management
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Search advertising — In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, ads can also be placed on Web pages with other… … Wikipedia
National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
МАРКЕТИНГ — MARKETINGДеятельность, имеющая целью свести между собой продавцов и покупателей. Банки и др. фин. институты используют рекламу в средствах массовой информации в качестве основного средства М. Активно используются в этих целях почтовая переписка и … Энциклопедия банковского дела и финансов
